Emma North
Emma North has been a beauty journalist for over nine years, writing about everything from exciting wellness innovations to the latest makeup trends. A contributor to Evening Standard, she has a particular interest in skincare and the science behind effective routines and, as ex-cabin crew, she knows first-hand the importance of hardworking products that perform well under pressure. When she's not investigating a new feature, she's escaping London and venturing down to her home county of Devon to walk the dogs and catch up with family.
ABOUTVIEW
Emma North has been a beauty journalist for over nine years, writing about everything from exciting wellness innovations to the latest makeup trends. A contributor to Evening Standard, she has a particular interest in skincare and the science behind effective routines and, as ex-cabin crew, she knows first-hand the importance of hardworking products that perform well under pressure. When she's not investigating a new feature, she's escaping London and venturing down to her home county of Devon to walk the dogs and catch up with family.
The 15 tried and tested Fenty Beauty products you need on your radar
Emma North ranks the iconic bestsellers and underrated buys from Rihanna’s cult beauty brand
11 best ultra-lightweight SPF serums for undetectable sun protection
Hate wearing SPF? These featherweight formulas will change your mind, promises Emma North
Dr David Jack review: The brand's skincare, rated by a beauty expert
Emma North presents her best buys from the doctor-founded, science-backed skincare brand, tried and tested
Best Diptyque perfumes for every mood and occasion
Beauty writer Emma North ranks her favourite scents from the impossibly chic French fragrance house
Best beauty buys under £10 that rival high-end alternatives
Efficacious formulas, standout results, and prices too good to miss
Best Charlotte Tilbury products: Lipstick, mascara, blush and more
Lipstick, fragrance, setting spray and more: Beauty editor Emma North lists her must-have buys from one of the beauty hall’s biggest brands
Best Korean haircare buys for glassy, smooth, expensive-looking hair
From scalp tonics to hair perfumes, give your hair the K-beauty experience with these top-rated Korean haircare products
The best makeup and skincare to buy from Victoria Beckham Beauty
Emma North spotlights her favourite Posh-approved product picks, plus some underrated gems