Business cards... for the networking toddler

Sales of “mummy business cards” are soaring as women use them to set up playdates and start children networking at an early age.

Orders for the cards grew by 35 per cent last year, according to Vistaprint, with demand especially high in London as mothers pick up on the American trend.

The cards can carry names, a child’s picture, details of their interests and food preferences, plus contact details for playdates. Sanjay Lobo, vice-president of Vistaprint, said: “There’s more of a trend for organising playdates and this means you can simply hand a card over with all your details on, or take someone else’s and pin it on the fridge.

It makes it more personal than just taking someone’s number and you can let people know about your children’s likes, dislikes and any allergies.”

Kathyrn Crawford, editor of TheBabyWebsite.com said: “It helps mums to share and stay organised.” Card customer

Lucy Neville, 34, from Enfield, who has a two-year-old son and a four-month-old daughter, said:

“I like to be as organised at home as I used to be at work.”