Millennials are bringing back tradition of sending postcards
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The art of postcard writing might be on decline, but new research reveals that millennials are reviving the tradition.
Along with the resurrection of the iconic Nokia 3310 and Polaroid cameras, writing postcards showcases the millennial taste for nostalgia.
The number of Brits sending postcards has more than halved in the last 20 years, largely thanks for the rise of social media. However, the research showed that 18 to 34-year-olds are 55 per cent more likely to send postcards than those aged 35 and over.
When it comes to staying in touch with loved ones on holiday, social media trumps trumps traditional postcard writing, with half of Brits considering social media to be a modern-day postcard - and admitting they prefer it because it's easier.
The research was released as Gatwick Airport opens a new exhibition celebrating the lost art of postcards, with more than 200 postcards from the past 70 years on show. It's curated by Tom Jackson, creator of popular Twitter feed @PastPostcard.
The Postcards from the Past exhibition runs at Gatwick Airport from May 30 to June, gatwickairport.com