Polaroid is bidding to compete in the social media age with hybrid cameras that allow users to print out photographs — and share them online.
The Snap contains photographic paper to print 10 images, in the style of its classic model, but also contains an SD memory card, allowing the pictures to be uploaded.
The latest model is the 13 megapixel Snap+, unveiled by Polaroid at the CES technology show in Las Vegas. Its additional features include a 3.5in touchscreen and 1080p HD video recording capability.
Smartphones and tablets can use the Snap+ as a remote printer by connecting through Bluetooth.
The 10 megapixel Snap costs about £90 and the refill photograph paper is about £20 for 100. The Snap+ is due to be released later this year.
Both models offer colour, black and white or sepia images. Users can also add a retro white border to the image.
Polaroid president Scott Hardy said: “Polaroid is back — we’ve reinvented this whole instant-digital category by crossing the chasm of the analogue instant world into the digital world.
“This product really merges those. The design elements are very much retro, reflective of our classic heritage, and merging with new technologies that take us into the future.
“(Now) it’s about appealing to a new generation of consumers who didn’t grow up with the idea of printed photographs.”
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