Gino D’Acampo used some inventive means to bypass the no-swearing rule on the recent live episode Celebrity Juice.
After host Keith Lemon warned guests they weren’t allowed to use any expletives, saying: "We’re live - don’t say d*** don’t say f*** or b***** either," D’Acampo decided to see if he could slip a few swear words in.
Making use of his Italian accent, d’Acampo didn’t use the word c***, but instead accentuated a similar sound in variety of c-word.
He asked: “Contagious, can I say contagious?”
Lemon told him he couldn’t, but D’Acampo wasn’t deterred, saying: “Can I say, ‘can’t buy me love?’”.
A laughing Lemon said: “You can’t sing it and you can’t say it.”
Meanwhile guest on the show Russell Brand quipped: “That is probably more expensive to use a Beatles lyric than hasn’t been cleared than say that word.”
Viewers joined in the joke on social media.
One wrote: “You cheeky monkey gino #cant”
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Another tweeted: "Is there anything Gino can say that doesn’t sound dirty? #celebrityjuice
A third commented: "I bet ITV are nervous with Russell brand and Gino on live"
Celebrity Juice continues Thursdays at 10pm on ITV2.