Its chief executive, Julian Dunkerton, who founded the business in 1985 from a market stall in Cheltenham, also gave a cautious thumbs up to the High Street review delivered by TV presenter Mary Portas yesterday, particularly her recommendations to encourage markets in town centres.
Shares in SuperGroup, which owns the Superdry and Cult clothing brands, soared by 45p to 547.5p, continuing the rollercoaster ride since it floated at 500p in March 2010.