Knowing the right part of town.
Although one of the hot hotels - The Tides - favoured by Gisele Bundchen, Ben Affleck, J-Lo and hubby-Lo - is on Ocean Drive, you should only be seen either north of it (in the slightly grungy parts between 15th to 20th Street) or south of 5th. Up at Lincoln Road, between 16th and 17th, the grande dame hotels, such as the non-scene National (Bruce Weber, Helmut Newton), have had a facelift and, get this, Ritz-Carlton is moving in this summer - right opposite a distinctly un-chic burger bar.