The first episode of the latest X Factor series saw the lowest debut viewing figures for the show since 2005, despite heavy marketing around the arrival of new judges Rita Ora and Nick Grimshaw, and the return of Cheryl Fernandez-Versini to the judging panel.
However, it’s early days in the ratings battle yet – now that the Strictly couples have been paired up, the show remains off air for a few weeks while they rehearse ahead of the live shows beginning.