They greeted him with warmth, but I was incredulous when they said: "Oh dear! Third place to a bunch of Italians! Better get back in your boat mate!" They went on and on. "It doesn't really matter, though, does it?" said one, "It's not the Olympics." James's disappointment at losing could not have been further from their ethos of sport. When his irritation began to show, one of them whispered to me, "What's the matter?