These early medals have got the whole ball rolling which is important, particularly in view of the talk about how much money has been spent on athletes and the sports minister Gerry Sutcliffe increasing the medal target on the eve of the Games from 35 to 41.
Team GB realised they have got to perform and there's a greater level of public accountability than ever before.
I'm sure some of the athletes couldn't give a monkey's about what the sports minister says but sentiments like that can lodge in the subconscious.
It's that inference that the country is paying for you - so you had better deliver. Also there's the added focus on podium success that London 2012 brings.
Medal successes in swimming are a reminder of the difference lottery money has made to sport. It has been decades since we won a gold. Lottery money has transformed sport in this country and the conditions and facilities that this crop of athletes have is light years away from when I was competing.
We are on a level playing field with the rest of the world's sporting superpowers now, and our support system is the envy of many.
And if our aspiration is to get 41 medals and to finish eighth here, and then move on to fourth in 2012 then we need to be winning medals on a daily basis rather than getting excited at winning a few medals by day three.
On a more personal note, I am staying in a hotel within the Olympic Green and while it's a perfect location to get to the Bird's Nest Stadium when the athletics starts on Friday, I do feel a little bit detached from Beijing and everyday China.
It is almost as if I've come into an Olympic compound and I don't get any great sense of being part of the city as it celebrates this amazing event.
