The message for anyone planning to go to Royal Ascot on a whim later this week is simple. And, sadly, it involves ditching the plans or haggling with touts.
Ascot PR chief Nick Smith reports that Thursday is a sell-out, while house full signs are up for the first time for Friday's card, too.
"We have Silver Ring tickets for tomorrow at £18, but Thursday and Friday are complete sell-outs with around 75,000 people expected," said Smith.
Berkshire police intend to "manage touts who are acting unreasonably or persistently causing a nuisance," but those who slipped the net were expecting brisk business at £200 per pair of grandstand badges this afternoon.