More than four months ahead of Sport Relief 's showpiece night on 13 July, it can be difficult to bring the unfamiliar event alive in the public mind. Of course such fundraising is A Good Thing. It is splendid that many iconic sporting worthies - Mike Atherton, David Beckham, Sebastian Coe, Henry Cooper, Lawrence Dallaglio, Michael Owen, Gary Lineker, Matthew Pinsent and so on ad infinitum - are supporting it. And it can only be good that Sport Relief will help the public get actively involved in sport.