'My own view is that it could be very, very popular. One or two countries are building a reasonable tradition for big matches on Fridays. Many people would prefer Friday night to Sunday afternoon.
'It fits into the peak-time TV slot but this is not a money issue. It's about developing rugby and one of our chief objectives is to do that. I make no apologies for having millions of extra viewers watching the matches.
'The championship cannot be set in stone. It's a case of evolution, not revolution, finding a suitable balance between developing the game, generating revenue and maximising the enjoyment.
'Ask fans and they all want their game at three o'clock on a Saturday afternoon. But there's a big TV audience out there and if all the games start at the same time you're missing a big opportunity.
'The championship will change over time. Exactly how will be a matter for the Unions involved.'
