Saint Sven's commercial matters bother me a lot more than his bit of bed-hopping. I've been sent a CD supposedly of Sven-Goran Eriksson's favourite uplifting classical music. I haven't listened to it, nor, despite the marketing, do I believe for a moment the England coach has either. He's just let them use his name, and put a few more bob in the kitty. As he will when the Sainsbury's cheque arrives, and the one for the sauce advert, and so on and so forth.