On your marks, get set, go!

The centre of the capital was buzzing on Sunday as the field of runners in the British 10k were serenaded by the Military Wives Choir on the start line outside the Cavalry and Guard’s Club on Piccadilly as part of commemorations to mark the 100th anniversary of the start of the First World War.

This year, the run welcomed New Balance as its Official Sporting Goods provider. The brand remains committed to manufacturing in Britain, making this event the perfect partner for them.

It took over 40 minutes for all the runners to pass over the start line as they headed to Horse Guards Parade, down to Embankment and along to St Paul’s Cathedral, before heading back to Westminster Bridge and the finish on Whitehall.

Team Standard had been following a 13-week training programme designed by New Balance and introducing them to the concept of Runnovation.

Head of programming at London Live Jonathan Boseley headed the team home first in 42 minutes and wants to run again next year.

“It was a fantastic course and a superbly organised day,” Jonathan said. “The atmosphere at the start helped to motivate all of us into running great times.”