Run with a loved one

For the first time in the Marathon’s history, selected runners will this year have the opportunity to run alongside their friends and family. It’s all thanks to Buxton Water, who will create an 80-metre lane at the 12-mile mark where ‘loved ones’ can join in the action and run alongside those taking part.

As a sponsor of the Marathon, Buxton Water will be providing this new unique opportunity as a way for selected runners to thank their close network of family and friends for their support during the build-up to Sunday’s race. Marathon training can be an extremely solitary pursuit with those close to the competitors having to put up with hours and hours of training over the winter months. This is Buxton Water’s way of helping them to show their gratitude for all that extra support that takes running 26.2 miles possible.

The lane will be on the side of the course on Tooley Street at the junction of Fair Street, just after the Tooley St water station, one of 23 situated along the route. Situated just before the half-way mark in the Virgin Money London Marathon, it will add extra significance for the runners as they cross Tower Bridge. Bottles of Buxton Water will be available to the runners on the day, with a water station at every mile from mile 3 through to mile 25. Hydration will form an essential part of the event as the runners try to strike the right balance of fluid intake. But hydration doesn’t only form a vital part of marathon running; it is also a key component of a healthy lifestyle.

So next Sunday, why not also cheer on the man dressed as a bottle of Buxton Water? Last year, Buxton Bottleman broke the Guinness World Record for Fastest Marathon Dressed as a Bottle. Paul Simons will be going for glory again this weekend as he returns to try and break his own record of 03:31:57.

Good luck to everyone taking part in ‘Run With a Loved One Lane’ and to all the other competitors on Sunday. Buxton Water will be #withyoualltheway.