The paying public want a result, a drawn game rarely satisfies the fans. And penalties would set up a tense finale to ultimately settle the matter.
The Americans have the right approach with most of their sports designed to avoid draws.
Having sat through hours of adrenalin-fuelled action, the average armchair fan would be throwing beer cans at his TV set if regularly denied a definitive result. In gridiron and baseball, they play on until someone scores.
In Britain, the culture is admittedly less demanding, hence our bizarre tolerance of cricket. But it doesn't have to be this way.
Far East gamblers, for example, think the idea of draws is so ridiculous that they choose to give one team a fictional half-goal lead for betting purposes. That means the outcome of the match can only be 'win' or 'lose'.
The principle is a sound one. Football is the second-biggest betting sport in the country, yet only five per cent of bets taken by bookmakers are for draws.
If you ask any fan to name his most memorable football matches, it is unlikely that drawn games would feature. Most 0-0 and 1-1 games are dull, so it makes sense to improve them with an exciting climax.
Fear of change will ensure Blatter's proposal is dismissed as another ill-considered rant, but it would be a shame to ignore a genuine opportunity to make a great game even greater.