Kevin Kilbane and Danny Dichio, who both played bit parts against their former clubs, have had to fight for the right to be liked at the Stadium of Light and know how hard it is to please a demanding audience. Both believe Reid can do it. Kilbane said: 'This is a kick up the backside and we have to give our supporters something to cheer. We haven't played well over the whole season and despite a few decent performances, we just can't put a run together.