It's not about football and the attendances tell you that. London derbies always get the highest crowd, but for Millwall versus West Ham they are a lot lower. People know the history and choose to stay away. It shows itself through football but isn't really a West Ham versus Millwall thing, it's an East End against south London rivalry. You won't see West Ham on Sunday, you'll see the East End. You won't see Millwall, you'll see south London. There are the same ingredients in other derbies, like Portsmouth versus Southampton, but nowhere in the country are there two areas so rich in hardness.