Barrichello was speaking on one of his many working days, which are largely invisible to punters, given over to sponsorship duties. Having spent the morning in Manchester beating the drum for Ferrari's petrol suppliers, he found himself in the unusual surroundings of London's Science Museum, promoting an Alfa Romeo exhibition. Ferrari's links to Alfa go back to their founder Enzo Ferrari, who first drove for Alfa and then ran the team before creating his own. Barrichello understands the importance of such promotional work.