Tottenham seal £100m shirt sponsorship

Tottenham today clinched a £100million sponsorship deal they hope will push them closer to the Premier League’s elite.

The agreement with AIA is thought to be worth about £20m a year over five years, and will see the insurance company become the club’s shirt sponsors in all competitions from the start of next season.

AIA appears on Tottenham’s shirts in cup competitions and they will replace HP in the Premier League in the new campaign.

The move reflects the ambition of chairman Daniel Levy to expand into other markets. AIA is a major company in the Asia-Pacific region and the aim is for Spurs to gain more prominence in that part of the world.

The deal equals the £20m Liverpool receive from Standard Chartered and is a fraction less than Arsenal’s £150m seven-year deal with Emirates.