“Look at the Emirates hosting Coldplay for three nights — that is the sort of activity you need to host to generate the revenues to make the club sustainable and ultimately invest in the team going forward. But the criteria is that we need to find somewhere that hopefully isn’t too far from Loftus Road. Our fanbase is a very passionate, loyal and local one. We need to stay in the area if we can. That is almost a must.”
But Beard first wants to make the club a force both in the Premier League and Europe so that more supporters are attracted to the stands.
Rangers survived in the Premier League on the final day last season but Beard knows an average attendance of just 17,295 needs to be significantly improved.
He added: “We need to build our fanbase. We have a capacity of 18,500 at Loftus Road and I think we could fill a significantly higher number of seats here. If we are serious about building a new stadium we need to grow our fanbase and engage with young people and the community and become a club that is not just known in London but further afield.
“That takes time but it is exciting and is a challenge building a brand, growing a fanbase. That is something I am hoping I can challenge the guys off the pitch to help us with.
“QPR stands for so many good things that if we can get the messages out there we will start to see the blue and white hoops further afield than west London.”
Meanwhile, Rangers midfielder Joey Barton headed to Portugal on holiday today after his release from police custody after an incident outside a nightclub in Liverpool on Monday. He was bailed pending further inquiries.
