Modest chap Peter Withe says he has been so successful as Thailand coach that he can't walk about without being stopped all the time for autographs.
Withe - you know, the lumbering old Aston Villa striker with the dodgy beard - says he is feted for introducing his own sophisticated brand of football. He explained: "Thais are not naturally aggressive but I tell my players the ball is there to be won and if the man is in the way then that's tough but that's life."
Sadly, things have hit a snag. The team have no official backer anymore and Withe adds: "They are waiting to find a sponsor specifically for me."
It was Withe, of course, whose own brand of disciplinarianism went down so badly as manager of Wimbledon in the early 1990s.
Yes, but who would have guessed that the Crazy Gang somehow might object to be being told that they should not wear jeans but should turn up for training in blazers and ties?
If only Man at C&A were still going, they might sponsor the hero of Thailand.