The county types in blazers, who had run the game for more than a century, were now on the way out. Big-time football needed a new image and, as a successful joint chief executive of Saatchi and Saatchi, Crozier was well equipped to create it. He was told, in essence, to re-invent the FA. His reforms included the appointment of the first foreigner to coach England - Sven-Goran Eriksson. This may yet prove to be an inspired piece of work on his part.