Wenger has had private talks with Cole, who was jeered by a minority of the Highbury crowd during the win over Norwich, and said: "I would like to keep private what we talked about but I am convinced Ashley wants to stay. I want him to stay and so does the board. We all want to keep him. Chelsea's spending power has made it difficult for everybody, not just Arsenal. What they spend is not linked to income. The competition, wages-wise, is artificial."