Of course, it helps if you play every game like a World Cup final too. The Georgians have become the cult hit of the championships, ever since they were to be found sinking pints and singing folk songs to fair maidens in Perth hostelries while Clive Woodward's reclusive lads were in bed.
Yet it never stopped them emerging in the most garish shirts in the competition's history and knocking hell out of everything that moved. When David Dadunashvili scored their first World Cup try against the Springboks last Friday, it raised the biggest cheer of the tournament.
After their players' heroic effort in that 46-19 defeat, team officials talked of the "wonderful support Australians give the underdogs".
Actually, Australians do more than that. They support the event, period. For an outsider, it's easy to be persuaded that Australians would go and watch Uruguayans and Georgians in a fly-swatting contest if you told them it was for the world championship. And, naturally, it would be the most smoothly staged fly-swatting world championships ever staged.
Three years on from hosting the Olympics, Australia is still showing us how a global sporting feast should be laid out and still has a population ready to devour it.
