He has also just set up the AT Racing company which will back Alex Thomson's 2004 Vendee Globe campaign - the non-stop singlehanded round-the-world race.
Thomson was the youngest yachtsman to win the Clipper round-the-world race in 1999 when he triumphed at the age of 25.
It is interesting that Cassani, a former Go and British Airways executive, has taken her key staff from industries linked to the airline business. But the make-up of her senior team is certain to cause debate because of the lack of sports experience.
Cassani's marketing supremo David Magliano worked with her at Go. Mills launched his Loyalty Management International group in 1988, after running a string of different advertising agencies.
His company was originally a joint venture with British Airways, and he sold his half to the airline in 1994 but kept ownership of the Air Miles name. He worked for the Economist and Financial Times in his early marketing days.
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