Theirs is a story of rags to riches, back to rags then more riches. Well, sort of (they both come from well-off backgrounds). Their television career, which began on Granada, took ages to heat up and, four years ago, they temporarily hit the buffers when their dotcom company, Ready2Shop, fell apart, losing their backers a cool £10 million. Their first book, Ready2Dress, was also a flop, and 13,000 copies were pulped.