These favoured straightforward storytelling over "poetic" writing, and demanded that stories should be set in the present day, with "real" references to "products, places, artists and objects". This novel, then, is written entirely in the present tense, in the kind of breathless prose usually reserved by journalists for celebrity interviews. Inevitably, this grates over the length of a whole book. More unfortunately, it gives the supposedly upto-the-minute story a curiously dated feel. It's rather like reading last year's newspapers.