"It's about quality of life," says Seymour. "It's saying that you don't have to fill your home with designer hardware such as trendy white sofas and high-tech TVs. There's another way of living that centres on meeting friends, eating meals, making love and generally living life in a more dynamic way than sitting on your perfect white sofa watching DVDs on your home cinema." So why choose a Ford Escort to convey this message? "This car has the same significance around the whole world," says Seymour. "It connects with real life - the lowlife - which is why I've called it Bonnie & Clyde. If that pair of bank-robbing lovers had lived in the Eighties, I'm sure they'd have driven a souped-up Ford Escort and probably lived in it as well."