Rise of £5m Coleen

They have become a slightly more downmarket version of Posh and Becks - and now Wayne Rooney and Coleen McLoughlin are catching them up in the wealth stakes.

Indeed, at the age of 19 Miss McLoughlin has just secured her third million-pound-plus contract in a few weeks.

She has signed a £1.5million agreement with Nike, to go alongside the £1.5million she will get to promote Asda and her own £2million book deal. That takes her earnings since February to an astonishing £5million.

Which should at least put an end to those jokes that with her love of expensive shopping trips and holidays, she spends her fiance's money faster than he earns it.

Last year Miss McLoughlin spent £16,000 on handbags, £6,000 at the hairdressers and an estimated £50,000 on holidays.

She wears a £25,000 Tiffany ring, owns a £35,000 Rolex watch and is never so happy as when rooting through the designer boutiques in her home city of Liverpool.

Miss McLoughlin's latest contract, with Nike Women Sportswear, will see her promote her own line of sportswear called Nike C. She will model a range of tracksuits and leotards all carrying the C, for Coleen, logo.

Rooney already has his own £3million-a-year deal with Nike, thanks to his exploits playing for England and Manchester United.

Miss McLoughlin's sporting pedigree, however, is more questionable. Formally a generous size 12 - and a self-confessed McDonald's devotee - she has embarked on a strict diet and fitness regime.

She lost a stone through regular gym visits and cutting back on fried foods, and released her first fitness DVD on Boxing Day. She showed off her new physique in a black bikini in Dubai yesterday, where she is staying at a five-star resort.