"I sincerely wish for the demise of the chick-lit label," adds Sarah Broadhurst, chief fiction reviewer for The Bookseller. "Like the term 'Aga saga', it's very unhelpful-because a) the variety of novels within the genre is so wide now, and it pitches in the good with the bad." For, like romantic fiction, which has also struggled for a better press, chick-lit is judged by the worst rather than the best. Because the fact is that in a very wide field, there are chick-lit novels that are juvenile, formulaic, sloppily plotted and badly written. Try this: "I lie on my stomach on the sofa and stare at the carpet.