Taking Captain Cook's voyages to Tahiti as its starting point, Skin Deep traces the history of tattooing through its use among seamen in the 19th and 20th centuries to its fashionable status in mainstream society today and inspiring artists such as Norman Rockwell. Divided into three sections, the initial focus is on Europeans' encounters with tattooing in the Pacific and the relevance to the art in Polynesian societies. The second section examines the way in which tattooing became popular among merchant seamen, Royal Navy sailors and eventually with groups 'on the fringes of society'.