A brief stint as a television presenter did not lead to any new offers and at the age of 43, the former lawyer is not exactly bombarded with lucrative modelling contracts.
Sheree Murphy, the wife of Liverpool midfielder Harry Kewell, cannot claim bragging rights in the footballer's wife stakes either.
Her stint on ITV1's reality jungle show, I'm A Celebrity Get Me Out Of Here! may have earned her £25,000 - but since emerging from the Australian outback, the former Emmerdale actress has kept a decidedly low profile.
In contrast, Rooney and Miss McLoughlin are rapidly becoming a 'power couple'.
Their his and hers deals with Asda and HarperCollins are worth a staggering £10 million.
Rooney, who earns £55,000 a week with Manchester United, is estimated to be worth £20million. He recently showed he can spend it as quickly as his girlfriend - by losing £700,000 in bets over five months.
Miss McLoughlin has never had to 'work' in the traditional sense, because she and Rooney have been together since their schooldays. But she is now a wealthy woman in her own right.
She has her own magazine column and recently released a popular fitness DVD.
She also made an impact on television with the release of the Channel 5 documentary, Coleen's Secrets.
