A whispering Pam from Dagenham comes on the phone to announce that her husband, Paul, is to be the first recipient of this gutbusting radio innovation. She puts the phone to the ear of her slumbering spouse, whereupon Jamie cues up a blast of hideous brassy noise, before shouting into the receiver. Paul, bless his cotton bed socks, has the enormous good grace to make some laughing noises. In the same situation, I would not have behaved so politely. I would have told Jamie exactly where to shove his brand-new dawn.