Hypnosis is nothing if not magic. That is both its allure and its problem. It attracts many people of mystical inclinations, who recognise it as the kind of shamanistic ritual that has been used to enter the spirit world since time immemorial. It's also enduringly popular as a form of stage conjuring in which people volunteer to make public spectacles of themselves. But its hold on the public imagination, as firm as ever after 200 years, has helped to deny it the medical credibility its advocates have always craved. Robin Waterfield wants hypnosis to have it all. He spends a lot of time slaying canards, such as Cold War fantasies of assassins programmed by hypnotic suggestion. Hypnosis is not a sinister tool for manipulative Svengalis, but a "gentle, effective and empowering therapy". At the same time, though, he believes it is a means to tap into extraordinary capacities that are hidden in the depths of the mind. Its advocates aren't inspired by it because it offers an alternative to drugs for pain relief - though that, for Waterfield, is its chief selling point - but because they believe "the world is not dull, but is infused with magic".