Eventually, she sent off her manuscript and Bloomsbury nabbed it in 1996 for just ?1,500. After lunch with his newest author, Barry Cunningham, then head of the company's children's book division, shook Rowling's hand and said: 'You'll never make any money out of children's books, Jo.' Rowling, who fiercely guards her privacy, will be dreading publication of this book, but she need have no fear.