Why, for example, is there a genuinely scary component in the image of Cupid randomly firing arrows at us? It isn't just the prospect, he points out, that who we find ourselves loving may be irrational. Lots of things are " irrational" in this sense: hunger, for instance, comes and goes without us deciding to be hungry. But we do decide what to do about it, and there's the frightening difference, that where love's concerned the action may be as helpless as the appetite. We're afraid that love is like, not hunger, but one of hunger's pathologies. "The golden or leaden arrows of Cupid transmit a bulimia or anorexia of love." It's still perfectly possible to be sniffy about the fashion for applied philosophy. But that misses the point. It's supposed to be useful; and the real test is whether the advice is any good. Armstrong's is perceptive and tender. You could do far worse than to give this book to your brain as a Valentine's Day gift. Or to present it to the cerebrum of your true love.