Stars including Arlene Philips, Alex Jones and Sheridan Smith have teamed up for a bear-faced charity appeal.
They all posed make-up free for photographer Rankin to encourage other women to raise money for Children in Need by swapping their make-up for a paw print on Friday November 8.
One Show host Jones said: "There are so many children and young people across the UK who need our help, so how could I say no to the BBC Children in Need BearFaced campaign? Join me and hundreds of other women going Bearfaced November 8th."
The campaign encourages women to pick up a pawprint at the post office and get sponsored for spending the day without make-up.
Other stars involved include Kimberley Walsh and Jo Wood who said: "I'm so excited to be taking part in BBC Children in Need's BearFaced campaign this year. I hope that women across the UK will leave the make up at home for the day to help change the lives of children who really do need our help."
Going BearFaced is a simple way to raise money for BBC Children in Need. Women are encouraged to swap their makeup for a Post Office Pawprint and get sponsored to spend Friday 8 November without makeup. For more information on how to get involved visit bbc.co.uk/Pudsey.