Very often in the evenings Olympia is absolutely mobbed out ? last year 42,000 came over five days. Yet it is all so informal. Olympia is a huge place, so people sit on the floor in circles and have a really great time. There's music at lunchtimes and evenings, and a room where children can have a good time while their parents go off to have a beer. The food has got better and better, you'll find traditional pub games, and also 200 beers from around the world. Because, despite its name, the Great British Beer Festival offers the consumer a window on to the whole world of quality beer.