Exit Kate, enter Kate's ex

With her career on the skids since revelations about her cocaine use, Kate Moss is probably feeling jealous towards fellow clothes-horses who are still treading the catwalk.

But one wonders what the supermodel, currently having treatment at an exclusive Arizona rehab clinic, will say when she learns that her ex-lover Jefferson Hack has also taken her spot in the limelight.

Hack, the magazine editor who fathered Moss's daughter Lila Grace, three, has been signed up as the face of bespoke tailor Gieves & Hawkes.

A picture of the 33-year-old, taken by legendary snapper David Bailey, appeared in newspapers yesterday.

Hack is fronting Gieves & Hawkes's campaign just three weeks after Moss was dropped by Chanel, H&M and Burberry. It comes hot on the heels of the launch last week of AnOtherMan magazine, which Hack edits. He and five other editors are to front Gieves & Hawkes's 'real people' promotion until the new year.

The Savile Row tailor also secured the services of GQ boss Dylan Jones, Arena's Anthony Nogura, Gary Kingsnorth of FHM Collections, Wallpaper* editor Jeremy Langmead and Antony Miles, editor of 10+.

Gieves & Hawkes said: 'For our autumn/winter collection, we wanted to use real people who put magazines together behind the scenes, rather than models. The pictures turned out to be amazing.'

Despite his tentative foray into cover stardom, Hack is unlikely to try to eclipse his former lover.

He is one of the few friends who has publicly stood by her since she was photographed allegedly snorting cocaine with her latest boyfriend, rocker Pete Doherty.

Hack even printed a ten-page fashion feature with Moss modelling a range of Christian Dior clothes in the first issue of AnOtherMan. He said last week: 'Kate has been hung out to dry. People do not know what a caring and loving mother she is to our daughter.'