It?s an observation that only a writer as relentlessly contemporary as Coupland would make. Since his debut Generation X appeared in 1991 with its blizzard of brand names and pop-culture references, the Canadian writer has continued to tap the zeitgeist like there?s no tomorrow, and no yesterday either. Throughout the Nineties, he has explored, among many other things, the drab lives of disgruntled Microsoft employees (Microserfs), MTV irony (Life After God), and Lara Croft. On his website, www.coupland.com ? which some critics have mischievously claimed is better than his books ? he regularly posts his writing and artwork, often in the form of day-to-day journals.