Coleen returns to day job

Chief WAG Coleen McLoughlin has spent the past few weeks showing off her designer outfits in the nightspots of Baden-Baden.

Today she is back down to earth with a bang as she models the new autumn/winter collection for George at Asda.

She will attend the launch of the "Must Have" range at a party in Bloomsbury tonight.

And she has reportedly secured a £3 million deal to be the face of the label, modelling outfits such as a cashmere sweater for under £30 and a puffball dress with a strong Eighties inspiration.

Angela Spindler, global managing director of George, said: "Coleen is one of Britain's most recognisable faces. She is a young style icon who loves fashion and so was a natural choice for the Must Have range.

"Coleen and her family are also Asda shoppers so she knows about the George range and has a great affinity with our customers."

The George clothing line has come a long way since being set up by George Davis some 15 years ago.

Today one in 10 of every item of clothing worn in the UK has a "George at Asda" label. The collection will start filtering into stores in August.

Highlights include cashmere sweaters for £28 and puff ball party dresses for £22.

Other offerings include Sixties inspired tartan mini dresses and kilts, egg-shaped skirts, boyfriend-style baggy trousers, all at prices for around a tenner.