The show will see contestants given two minutes to pitch their ideas to a panel of benefactors who will interrogate participants about their proposals. It is then sown to the audience to decide how much investment pitches deserve, if anything at all.
"This way the power won't lie with the business bigwigs but with the audience at home.
"After all, they are the people who will hopefully be buying whatever it is these entrepreneurs come up with - the show would do the market research."
The show will be made by Cowell’s production company Syco and will be offered to a number of channels including ITV.
