Warner Brothers bought the rights for £30,000 just before Philosopher's Stone became an international sensation. The following year, the studio paid an additional £300,000 to exercise its option to make the feature. Licensing deals with some of the world's biggest brands followed - Coca-Cola, Mars, Lego and Hasbro have all used Harry's name. At £65 million, the Coke deal is the biggest in film sponsorship.