He also reminds us of the famous leaks from Philip Gould's bin bags of the memos setting out Blair's strategy in 2000. He quotes Blair's memo instructing Alastair Campbell to impress on Whitehall that: "There are a clutch of issues... combining 'on your side' issues with toughness... they range from the family, where partly due to ... gay issues, we are perceived as weak; asylum and crime where we are perceived as soft; and asserting the nation's interest where... we are seen as insufficiently assertive." And so, he said, "The Government should think now of an initiative, eg locking up street muggers. Something tough with immediate bite, which sends a message through the system." He wasn't sure what the initiative should be ... but whatever it was, it "should be done soon, and I personally should be associated with it".