The area is rapidly becoming known for culinary pleasures. There are plans afoot to hold a food festival similar to the annual one in Ludlow. This month, Shepherd Neame, the local and oldest brewery, will open a new hotel, The Ship, in a 17th century building next to The Sun, a 14th century pub in West Street. There is also a clutch of award-winning gastro pubs within a few minutes' drive, such as The Sportsman at Seasalter and The Dove at Dargate, as well as the Michelin-starred Reads restaurant. Local food shops are good, and Macknade offers a global choice.