Some fans failed to fall in love with his new name with one tweeting: “I love Diddy, but I ain’t calling Diddy ‘love’.”
Another wrote: “Quit it with the name change.”
His comments come months after he first bandied about the name Love, telling fans: “My new name is Love, aka Brother Love. I will not be answering to Puffy, Diddy, Puff Daddy, or any of my other monikers.”
He later posted a video denying his original announcement, saying he was playing with the Internet.
Speaking in an Instagram video he said: “Well, ladies and gentlemen, today I’ve come to the conclusion that you cannot play around with the internet.
“Due to overwhelming response from the media out there and just due to there not wanting to be any confusion, I was only joking. OK? I didn’t change my name.”