'Horribly racist' Heineken Light advert slammed by Chance The Rapper

Chance The Rapper has called out a recent Heineken Light advert for being “horribly racist”.

The advert, thought to have aired in the United States, shows a bartender sliding a bottle of alcohol all the way down the bar to a white woman he spotted at the start of the advert.

The drink makes its way past black men and women before reaching its destination and the strap line “sometimes, lighter is better” being displayed.

Chance posted his thoughts on social media, with a link to the advert in the following tweet, saying: “I think some companies are purposely putting out noticeably [sic] racist ads so they can get more views.

“And that s*** racist/bogus so I guess I shouldn’t help by posting about it. But I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg [sic].”

He added: “I’m not saying boucott them or go off im just noticing how often it happens and I think they baiting consumers and tweeters and freelancers and s***.

"Like I didnt wanna tweet about it so bad. But its like how can u not [sic].”

His tweets sparked debate among followers who also lashed out against the advert, although some defended the company against accusations.