Then Kenya Dunston, host of a prime-time chat show not unlike Oprah Winfrey's, picks "this gripping and truly realistic tale" for her Book Club, sending sales through the roof. The significantly named Hollywood mogul, Wiley Morgenstein, sees a new market in the "African-American community" - "They go to the movies now, these people. There's an itch, and I plan to scratch it" - and pays $3 million for the film rights. Finally, however, Monk's pseudonymic hoax catches up with him. He is asked to judge a literary prize for which Fuck is on the short list, and has to decide precisely where his principles lie.